Kids are 27% of our population, but 100% of our future. Which way they go depends on us.

Whatever happened to honesty, respect, and integrity among young people? Good character still counts in Prescott Unified School District. That’s why PUSD implemented CHARACTER COUNTS!

CHARACTER COUNTS! is a nonprofit, nonpartisan, nonsectarian character-education framework that teaches the Six Pillars of Character: trustworthiness, respect, responsibility, fairness, caring, and citizenship. The CHARACTER COUNTS! Coalition includes thousands of schools, communities, and nonprofit organizations.

Trustworthiness
Be honest • Don’t deceive, cheat or steal • Be reliable — do what you say you’ll do • Have the courage to do the right thing • Build a good reputation • Be loyal — stand by your family, friends, and country.

Respect
Treat others with respect; follow the Golden Rule • Be tolerant of differences • Use good manners, not bad language • Be considerate of the feelings of others • Don’t threaten, hit or hurt anyone • Deal peacefully with anger, insults, and disagreements.

Responsibility
Do what you are supposed to do • Persevere: keep on trying! • Always do your best • Use self-control • Be self-disciplined • Think before you act — consider the consequences • Be accountable for your choices.

Fairness
Play by the rules • Take turns and share • Be open-minded; listen to others • Don’t take advantage of others • Don’t blame others carelessly.

Caring
Be kind • Be compassionate and show you care • Express gratitude • Forgive others • Help people in need.

Citizenship
Do your share to make your school and community better • Cooperate • Get involved in community affairs • Stay informed; vote • Be a good neighbor • Obey laws and rules • Respect authority • Protect the environment.